AI customer support for UAE businesses.
Sheba runs AI customer service built for the UAE's reality: a customer base of 200+ nationalities, WhatsApp as the default channel, and three data-protection regimes. Arabic and English natively — and the languages your customers actually speak.
How business runs in the Emirates
Around 88% of UAE residents are expatriates. Support here was never a single-language problem — a Dubai retailer answers Arabic, English, Hindi, and Tagalog before lunch. And those conversations happen on WhatsApp, not email.
- WhatsApp is the Emirates' dominant business-messaging channel — text and business messaging are fully lawful (the TDRA restriction concerns voice calling, not chat).
- A structurally multilingual market: 200+ nationalities means AI support has to read and answer across languages, not translate around them.
- Working weeks are fragmented — federal Monday–Friday, private-sector patterns vary — which is exactly why always-on coverage beats shift schedules.
Three data regimes, one deployment posture
Onshore, the federal Personal Data Protection Law (Federal Decree-Law 45 of 2021) has applied since January 2022 under the UAE Data Office. Inside the financial free zones, DIFC and ADGM each run their own GDPR-aligned regimes. Sheba scopes each deployment to the regime that actually governs it.
- Federal PDPL in force since January 2022 — the Executive Regulations are still pending, so the honest posture is compliance-readiness, not certification. That is how we build.
- DIFC (Data Protection Law No. 5 of 2020) and ADGM (Data Protection Regulations 2021) apply their own GDPR-modelled rules inside those zones — free-zone deployments get scoped to the zone regime.
- Business-initiated marketing messages require prior consent with an opt-out under TDRA policy — ChatSheba's consent flows and opt-out logging are built for it.
Where Sheba runs in the UAE
The highest-volume UAE conversation patterns map to sectors Sheba already serves:
Deployment paths
Free-zone SMEs and mid-market teams take ChatSheba on the public tiers — four channels, CRM underneath, live without adding headcount. DIFC, ADGM, and regulated enterprises take custom deployments scoped to their zone data regime, with per-deployment boundaries and residency options.
Part of 30+ production deployments across 14+ industries.
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