AI customer service in Saudi Arabia.
Sheba runs Arabic-native AI customer service for Saudi operations — on WhatsApp first, with web, Telegram, and SDK behind it. Built PDPL-aware for a market where the conversation already lives in chat.
How business runs in the Kingdom
Saudi Arabia is a mobile-first, near-cashless market. Customer conversations happen in messaging — not on hold lines — and payment rails like mada and digital wallets have already pulled orders, payment status, and account questions into chat.
- WhatsApp is the Kingdom's most-used messaging platform — the default channel where Saudi customers expect to reach a business.
- Customers type in Najdi, Hejazi, or any Arabic dialect. ChatSheba reads the dialect and answers in clean Modern Standard Arabic — or English.
- Retail runs on chat commerce, banking leads customer-experience investment, and service teams are expected to answer around the clock.
PDPL, SDAIA, and your customer data
The Personal Data Protection Law (Royal Decree M/19) has been fully enforceable since September 2024, with SDAIA as the regulator. Sheba builds deployments PDPL-aware from day one: consent-respecting flows, per-deployment data boundaries, and transfer safeguards where data crosses borders.
- PDPL in force and enforced — effective September 2023, fully enforceable since September 2024, regulated by SDAIA.
- Cross-border data transfer is permitted with safeguards — SDAIA's transfer regulation recognizes contractual clauses and binding rules; deployments are designed to them, with regulated-residency paths where a buyer requires them.
- Outbound marketing messages need explicit opt-in under CST anti-spam rules, with restricted night-time sending windows — ChatSheba's consent and opt-out flows are built for that; replies to customer-initiated support conversations are not restricted.
Where Sheba runs in Saudi Arabia
The deployment patterns Saudi buyers ask for map to sectors Sheba already operates in across MENA:
Deployment paths
Productized: ChatSheba on the public tiers — WhatsApp Business API, Telegram, web, and SDK, live with the CRM underneath. Regulated: custom deployments with per-deployment data boundaries, on-prem and regulated-residency options, scoped with your compliance team.
Part of 30+ production deployments across 14+ industries.
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